"Jay Aymar writes people's lives. There are big stories but it's the little details he puts in that paint the real picture for us. These people pop right into your head with one listen."

"Aymar’s storytelling is as easy on the mind as it is on the ears. He counts many veteran industry-insiders as fans. Watching him on a Saturday night, guitar in hands, standing at the mic, upper body tilted 15 degrees to his left as he sings, it was plain to see why he has such a solid following. Jay Aymar has earned his standing as well as his stance."

"Halfway Home, the fourth release by Toronto-based singer-songwriter Jay Aymar, is the album that could win him a substantial following for his well-crafted songs about everyday people living everyday lives. Aymar’s song - including one which has been recorded by Ian Tyson - are well worth seeking out."

"He frequently gets compared to John Prine or Lyle Lovett for his "homemade" songs, but this critic also hears a little of Leonard Cohen in his soft, low-key delivery... (Halfway Home) A good disc for singers to swipe some new songs from and yet another nice effort from Jay Aymar."

"Jay has written a true Canadian folk song, My Cherry Coloured Rose...and it’s a classic. "

"Jay Aymar rocks!"